I distill emerging technology into stories people share.
A trading desk's transactions no one else can see. Economic security other networks can borrow. A chain where models run in private and agents run themselves. A runtime that decides what an agent can do and proves who sent it. An AI-native memory system that both humans and machines work from.
Five years of go-to-market for autonomous AI and cryptographic trust. Nine years of brand, community, and transformation work before that.
- Sweet spot
- Narrative and go-to-market for infrastructure that does not have a story yet. Five years across autonomous AI and cryptographic trust: marketing for an AI-native L1 at Ritual, community for restaking at EigenLayer, go-to-market for agent governance at Inversed, research at a privacy venture studio. Audiences built from zero, contributor economies designed and run, and the primitive explained to developers, capital, and the wider world.
- Open to
- A narrative or go-to-market seat, or a scoped project, with a team building the infrastructure agents run on.
Technical projects made legible while they were still code.
InversedGTM Lead
The applied cryptography lab that built the AMPC system behind World ID, so a person can prove they are human without revealing who they are. I built the go-to-market and positioning for Threshold, a governance layer that enforces what an AI agent may do before it acts. Wireframed the product from user research (wireframes, demo), mapped the competitive landscape (Threshold Atlas), and authored The Agentic Stack and The Organizational Stack.Threshold, demoed 15 screensThreshold Atlas 8 layersThe Organizational StackThe Agentic Stack 9 layers
RitualHead of Marketing
A chain where a contract calls a model and the prompt and the answer stay encrypted inside an enclave, attested rather than replicated, with keys derived inside the enclave so no human holds them. Sixteen precompiles give Solidity contracts frontier models, internet access, scheduling, and key management, with results settled in the same transaction (docs). Agents run themselves: they schedule their own execution, hold their own keys, and revive from checkpoints, so as long as they have funds they keep operating. I led marketing for that design before there was a testnet to demo. Foundation account from zero to 40,000+. Combined audience past 100,000. Community from 18,000 to 109,000. Roughly 600 developers in a technical chat community. One of the first agent-driven experiences deployed inside a live community. Three threads I wrote for the foundation account: Intelligent Money, EVM++, and the World Computer.Intelligent Money 74K viewsEVM++ 32K viewsThe World Computer 24K views
EigenLayerHead of Community
Restaking was one of the most influential architectural ideas in crypto in 2023 to 2024, and the closest cousin to an incentive network I have worked on: independent operators, scored, paid by result. I built the community function from scratch as the category was being defined. Workstreams for analytics, growth, support, and programs. I designed and led a six million EIGEN community retro airdrop, one of the first of its kind to reward content creators alongside open-source developers, hackathon builders and early advocates. Both stakedrop launches and the token generation event. Built the first version of the ambassador program and the fellowship. Unlocking Human Coordination, a documentary on the protocol's ethos, which I co-directed and executive produced.Unlocking Human Coordination 38.7K views~$25M community airdrop
Spring Health
Culture Amp
Signify HealthI give voice to complex technologies as a player/coach.
The technology arrives before it has a narrative and metaphors to make it legible to a broader audience. I build those stories brick by brick.
Player/coach means I am in the work, not above it. I set the themes, then write, edit, and give notes alongside the team. The teams I have built, a community function from scratch, a marketing function pre-product, a brand team through hypergrowth, ran on shared purpose and high autonomy.